North Americans' buying habit drivers

'Human Insights Study' studies the Impact of COVID-19 on Consumer Values & Behaviors and draws conclusion on the shift in buying habit of consumers post the pandemic.

It identifies the most common consumer mindsets and highlights the opportunities for companies/organizations to uniquely engage with and support the various mindsets during and after the pandemic.

The Survey Detail

10-minute online survey between April 10-16 with N=5000 consumers

• N=3019 consumers in the US

• N=1981 consumers in Canada

• Respondents were 18 years or older

• Survey fielded in English only

The participants were asked about a series of attitudinal trade-offs and

value statements to tap into three pillars. (they/themselves, others and brands and organizations)

The results say that consumers shopping habits have been most impacted by covid over all other areas of study

Post Covid-19 customers are highly likely to make conscious decisions and are wary of the organizations and brands they get associated with

Participants believe that there priorities have changed towards a positive shift

They are also holding other individuals and organizations accountable for action, which indeed is a good indicator of driving a shift in mindset of people that we aim to do with our plug-in initiative

It was also found that Canadians are more conscious about there sustainability and waste practices than their US counterparts.