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Can Sustainability be the new employee benefit?

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What comes to mind when you think about employee benefits? Perks such as paid gym memberships, discounts on healthy food, mental health days, commuter assistance programs… and sustainability initiatives? Companies taking their role seriously in climate change are also taking their first steps in engaging one of their greatest assets (and critics) when it comes to sustainability - their employees.



Employees want to work for planet-friendly companies

Studies show that working for a planet-friendly company or organisation is incredibly important to the majority of employees! Sustainability has been on employees’ minds for a few years, but the Covid-19 pandemic has accelerated ‘climate-conscious’ attitudes. In a recent study of 14,000 people in nine countries by IBM Institute for Business Value, 9 out of 10 consumers said that news coverage of the pandemic affected their views on environmental sustainability more than weather-related events.


Sustainability-minded views are now playing in the workplace. 71% of employees and people seeking employment in the same IBM survey stated that environmentally sustainable companies are more attractive employers. Moreover, over 2/3 of the potential workforce are more likely to apply and accept jobs with environmentally sustainable companies, with about half of them even going as far as being open to taking a pay cut for a job with an environmentally sustainable company!

Workplace sustainability boosts engagement and company reputation

Plus, sustainability measures mean reduced costs

Where should your company start?


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