How TikTokers are promoting Sustainability

Though fashion creators are all over TikTok, sustainability, specifically, is still finding its footing, despite already being well-established on other platforms like Instagram.

TikTok is a good source of inspiration for all things related to sustainable fashion, responsible shopping, green living, Zero Waste, recycling, and more.

As a conscious consumer, you can follow these TikTok influencers that share styling tips and tricks to both look good and protect the planet at the same time.

You will find recommendations for dressing sustainably, conscious closet hauls, decluttering techniques, thrifting guides, and the best ethical fashion brands to support.

Chelsy Christina

Courtesy: mindfulgoodnes https://www.instagram.com/mindfulgoods/?hl=en

Chelsy Christina operates a Zero Waste shop and shares about sustainability, eco fashion, and low waste living on TikTok to over 85K followers.

She is passionate about mindful living and offers many simple tips to shop small, local, and sustainable.

"Sustainability is sexy! This year I broke up with fast fashion! Which is crazy because when I was going to school for fashion design, I was always buying the trends. Instead, I’ve been shopping from sustainable brands like For Days, Girlfriend Collective, Kotn, and Organic Basics. And best of all, shopping second hand and thrifting almost everything!"

- Chelsy Christina, Mindful Goods founder

Tierra Ruggebert

Tierra Ruggebert is a 17-year-old whose page gained rapid popularity on TikTok when she began posting thrift flips via the handle @teaairaa. Though she learned to sew mostly from YouTube, she thinks the 15-minute tutorials posted there lose many people her age by being too long and “kind of boring”. TikTok’s super-short clips don’t have that problem.

As a result, users of the app are exposed to tons of ideas for altering or reusing old clothing that are pretty easy to try at home

Lily Fang

A former fashion blogger, 24-year-old Lily Fang started focusing on sustainability when she learned how overconsumption and mass production negatively impact the planet and people. Follow along for thoughtful takes on the problem with thrift hauls, tips on how to spot greenwashing, and information on the sustainability stats of various popular brands.

Anna Molinari

Anna Molinari does plenty of thrift flips, but she shines best when she’s transforming unconventional forms of waste into wearable creations; think a dress reminiscent of Paris Hilton’s iconic 21st birthday look but made of soda can tabs, a belt made of smoked Juul pods, or a corset made of sailing line.

Megan Mcsherry, @ACTEEVISM

Megan McSherry is best known for her educational videos, in which she rates which “sustainable” lifestyle products are worth it and which aren’t, shares facts about garment worker wages, teaches people how to do their laundry in a more low-impact way, and more. Her “I’m not perfect but I’m still trying!” attitude feels welcoming and informative at the same time.