The global fashion industry ahs a huge problem with pollution, waste and human right abuses. Good on you is a group of campaigner, fashion professionals, writers and developers and scientists who came together to drive the change. With the ability to choose, they wish to have a real impact. They use expert analysis and pull out information to rate brands on easy to understand scores in ethical and sustainable fashion.
They are in-line with the UN Sustainable development goal 12-"Ensure sustainable production and consumption patterns"
They rate brand on the following factors:
Environmental impact - Material usage
Brands using high proportion of material made from recycled fabrics, including its polyester, nylon, and wool. Creating high-quality, long-lasting products, and offers a repair and reuse programs.
They can also follow greenhouse gas emissions reduction activities throughout its supply chain to reduce its climate impact. They can also have apolicy to prevent deforestation in its supply chain.
Some brand like "Patagonia" go far beyond to discourage customers from purchasing too many of its products. The brand’s “Don’t buy this jacket” campaign was designed to tackle the issues of consumerism head on. Patagonia recognises that buying less is one of the major steps shoppers can take to reduce their own eco footprint, saying “It would be hypocritical for us to work for environmental change without encouraging customers to think before they buy.” That’s a message we can get behind.
Patagonia was rated “Good'” for the environment due to these fantastic initiatives.
Animal Welfare
Labour Conditions
Overall Rating
For further reading, please refer to: https://goodonyou.eco/how-we-rate
Comments