ReCommerce is a unique retail concept where pre-owned items are resold. It's also known as resale commerce. It’s a business model built around the idea of product reuse. It refers to the selling of previously used or owned items through online marketplaces. Previously, the resale of second hand clothes and other items had been limited to brick-and-mortar stores, but with the advent of eCommerce and technology, the number of online resellers has now exploded and taken the resale game to a new level. ReCommerce on Amazon has also taken off!
How Does It Work?
Almost everyone has something of value that they can resell, which is why resale commerce has gained popularity. Online marketplaces and reCommerce brands such as RealReal, Depop, and Poshmark allow you to mail these items to them for a payout, or allow you to list them on their sites or mobile apps for reselling. You are then charged a commission (a percentage of the sale value) for every item sold through the site. Of course, the bigger eCommerce retailers offer their own resale options; ReCommerce on Amazon is an option.
Who Buys ReCommerce Items?
The resale commerce market is particularly popular among millennials and Generation Z. People below 40 are enthusiastically buying up high-value second-hand products such as jewelry, shoes, handbags, and clothing.
What Items Can Be Sold As ReCommerce?
These days, you can resell almost anything as long as it’s in good condition. That's what makes the resale commerce market so attractive. However, the online resale market focuses on particular items, including:
Branded clothes
Shoes
Designer handbags
Jewelry
Vintage products
Electronics
Video games
Picture frames
Pyrex and Glassware
Books
What Are The Benefits Of ReCommerce?
ReCommence offers many benefits. Resellers earn money from products they don’t want, consumers get good products at discounted prices. Plus, resale commerce offers an element of sustainability since these products are being reused and not just thrown into rubbish dumps. Here are the main benefits of listing on a reCommerce brand site:
Sustainability - Recycling and reusing garments reduces the demand for the production of new ones. This, in turn, reduces the demand for raw materials and lowers energy usage in factories, and reduces the emission of harmful gases and the accumulation of textile waste in landfills.
Saving money - Second-hand items come at a discount price, which helps consumers save money on items that may have been too expensive to buy at retail prices.
Encourages conscious consumption - consumers are keen to buy items that have good resale value.
Encourages recycling - Consumers are encouraged to recycle and reuse garments that they don’t want but are still of good quality.
Space-saving - People can keep their closets from overflowing by reselling clothes that no longer fit or they no longer want.
10 Tips For ReCommerce Success
1. Showcase your merchandise through a variety of good quality images
2. Offer a detailed product description using proper language and punctuation
3. Be honest and tell the truth about your products - disclose if it’s out of season or returned
4. Offer great customer service by responding quickly to their concerns
5. Know your audience so that you can market to the right customers
6. Stay relevant on social media - connect and engage with your customers
7. Offer goodies and discounts
8. Fulfill your orders promptly to avoid negative reviews
9. Stay relevant and knowledgeable on the current trends and prices
10. Print labels online which are attractive and have easy-to-use tracking scans
5 Top ReCommerce Sites
There are several ReCommerce brands online, each offering a different take on the trend. While ReCommerce on Amazon is a possibility these five popular resale websites are popular for good reason:
1. Poshmark
Poshmark is probably the most popular ReCommerce brand around. It allows you to list the items you wish to resell through their mobile app or on their website. When a customer purchases your product, they send you an address and a shipping label so that you can package it and arrange for home pickup or drop it off to the nearest USPS mailbox. They charge a flat rate of $2.95 for sales under $15, while a 20% fee applies for sales over $15.
2. RealReal
This consignment company focuses on luxury home décor, clothing, art, and jewelry. They provide you with a prepaid shipping package to send your goods, which are then authenticated. Sellers are paid on a sliding scale. For items priced at $1500 or less, the sellers receive 55% of the sale price, while for items that sell above $1500 but under $10,000, the seller receives up to 60%.
3. ThredUp
ThredUp is a Recommerce brand that lets you order a Clean Out kit, which is simply a bag into which you pack your quality and unwanted clothes; you then mail this back to them. Once they receive your items, they process them and update you through an email, letting you know the items they accept as well as what payout you can expect, either as cash or ThredUp credit. They then resell the items on their website.
4. Vestiaire Collective
This site sells luxury consignment. Before your items go live on their site, they have to be approved; once they are listed and sold, the site will send for them. Vestiaire takes care of any returns. For any sale under $70, Vestiaire takes a $25 cut; they’ll take 33% for any sale between $70 to $140 or 31% for any sale between $140 to $345, and so on.
5. Depop
Depop specializes in “creative” reselling. You can sell designer and vintage products here; sellers simply create profiles to display the items they want to sell. Sellers set their own prices, connect directly with customers, and are responsible for shipping items. Depop takes 10% for each item sold.
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