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Good on you- We rate Brands
The global fashion industry ahs a huge problem with pollution, waste and human right abuses. Good on you is a group of campaigner,...

Sana
Mar 7, 20221 min read
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Sustainable solution to 'Fast-Fashion' wrecked havoc
Fast fashion has radically transformed the textile industry. These days, 56 million tons of clothing are sold every year. But cheap...

Sana
Feb 20, 20223 min read
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Designing effective surveys
Surveys seem so simple, but they rarely are in real life. Slightly vary the types of questions and response options in your survey, and...

Sana
Feb 20, 20223 min read
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Social Media ROI
Social media is evolving at an incredible pace. Most of us have no idea how to participate optimally in this unique channel. The impact...

Sana
Feb 20, 20225 min read
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Data Visualization: Story Telling
As the Stanford paper says, "data stories appear to be most effective "when they have constrained interaction "at various checkpoints...

Sana
Feb 20, 20221 min read
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The PESO Model for Marketing
With the advent of social networks a base of users were created, they needed a business model to survive. They looked to traditional...

Sana
Feb 20, 20222 min read
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Social Media Marketing: Strategy and Optimization
Major Platforms' Driving Forces:

Sana
Feb 19, 20221 min read
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Short-video focused marketing: Faceoff- Tiktok v/s Instagram
- The age of snappy, short-form video is well upon us. And it's not just for Gen Z to show off their latest TikTok dance moves. It's also...

Sana
Feb 19, 20221 min read
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Eco-Cart Plugin to offset Carbon Footprint
Consumers in developing countries have a growing concern about their environmental impact. Yet, the average customer lacks access to...

Sana
Feb 12, 20222 min read
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How to reduce environmental impact of online shopping?
We can all recognize the fact that our online shopping-obsessed culture is not healthy for the environment. Every year, we add more and...

Sana
Feb 12, 20225 min read
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Green Delivery for E-commerce
Companies such as DHL announced record growth during 2020, as well as new operational hubs, depots and staff to support demand. Consumers...

Sana
Feb 12, 20224 min read
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Carbon offsetting the impact of e-commerce business
Reducing the impact that e-commerce business has on the planet and becoming carbon neutral is, without doubt, an essential move. Get it...

Sana
Feb 12, 20222 min read
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United Nation's Fashion Industry Charter
The fashion industry is one of the largest contributors to the climate and ecological crisis, responsible for between 2-8% of global...

Sana
Feb 11, 20221 min read
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Nike's approach to reduce scope 3 emissions
To achieve net-zero emissions, companies need to set ambitious science-based emissions reductions targets across their value chains....

Sana
Feb 11, 20222 min read
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Pathway to Net-Zero
Companies are recognizing the imperative for change and pledging to reach net zero emissions by 2050 or sooner, in line with the Paris...

Sana
Feb 11, 20221 min read
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Scope 1, 2 and 3 of Fashion Industries' carbon emissions
Carbon emissions are responsible for 81% of overall GHG emissions, and businesses are responsible for a lot of it. Fashion businesses...

Sana
Feb 10, 20221 min read
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Know it all about... calculating and measuring carbon footprints
As companies shift to address the burning topic of reducing carbon emissions to a net zero, measuring and calculating Carbon Footprints...

Sana
Feb 10, 20221 min read
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